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December 23rd, 2009 Leave a comment Go to comments

Finally! Someone is Willing to Tell You the Truth About Small Business Websites.

(your website must generate revenue)

Scenario #1

Finding new customers is keeping you awake at night. You find cold-calling for new business very stressful and attending business networking functions irritating.

You were told that having a website would bring in new business and eliminate some of the uncomfortable and time-consuming tasks associated with business development. So you spent good money building a website only to discover that it isn’t getting any visitors. You couldn’t find it on Google so you may have spent additional money on getting visitors – only to find that those people aren’t buying what you have to sell.

You know that other businesses are successfully marketing on the Internet but you can’t seem to get the results you want. To say the least, you’re frustrated and may be thinking, “Marketing on the Internet just doesn’t work for my business.”

Scenario #2

You fix your website and begin marketing it properly. You add all of your current and prospective customer email addresses into an email system that follows up with them automatically and on a regular basis.

Since repairing your site you notice that some of your pages are showing up on the search engines and you’re getting more visitors. Your phone is ringing more often. You also notice that many people visiting your site are joining your email list and being added to your automated follow-up system.

You set up your site so that it sends a text message to your cell phone as soon as someone requests a quote or more information. Most prospects request similar information from your competitors but because you respond within minutes you usually win their business.

You notice positive returns from your website and you decide to do a little more. You advertise on Google and create a short promotional video about your services and add it to your site. You distribute this same video across the Internet through free video hosting sites – all with links pointing back to your website.

The traffic to your site soars as do the incoming calls and sign-ups to your email list. Every time your automated system sends out an email you get more enquiries. Now people understand what you do and feel like they know you through your site, video and emails. You are quickly becoming recognized as the expert in your field and you begin charging more for what you do.

You spend less time “sales prospecting” and more time taking orders and servicing new customers. You begin to understand what “making money while you sleep” really means.

To say the least, you’re not frustrated and you may even be thinking, “I wonder what else is possible?”

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