Check Out My Books
Good news! For those of you who have been asking, my first book “Nice People Can Sell” is now available on Amazon.com. Click here to see what it is all about.
This book addresses the frustration many small business owners face when trying to grow their businesses. I call it the Small Business Owners’ Dilemma where nice people start a business because they love doing whatever it is that they love to do. However, this love quickly turns to stress and fear when they realize that they need to sell in order to find new customers and keep their businesses going.
Cold-calling is stressful and for the most part, ineffective. Depending on your personality and skills business networking may or may not work for you. Both are very time consuming.
Yellow Pages ads are expensive and their effectiveness is difficult to measure.
All in all, we’re now in the Information Age and we need to adapt our selling methods to survive in this new environment. That is what Nice People Can Sell is all about.
Marketing in Vancouver:
Insider Secrets to Successful Local Marketing
I’m pretty excited about this book too. It will be ready on September 1st, 2010 but you can see the details now at MarketinginVancouver.com.
This is a unique project in that I’m actually planning on giving the book away for free. I’ve partnered with a number of business owners and I’m allowing them to co-brand the book and give it away as a premium to their customers. By co-branding I mean that the back cover will read, “This book is compliments of Their Company Name.” If they happen to offer marketing-related services I’m also going to write their company into the contents of the book.
It is a novel idea so I’ve had to spend more time explaining the concept to partners than I would have expected. However, it will all be worth it I’m sure.
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