People don’t do business with companies. They do business with other people. And all things being equal they choose to do business with people they know, like and trust. I

cover this in greater depth in “Secrets to Effective Video Promotion” so if you haven’t downloaded it yet be sure to do so.

When you create videos in which you’re speaking directly to your website visitors about your area of expertise you are doing five things simultaneously:

1. You’re demonstrating that you are indeed the expert in your field
2. You’re personally getting your sales message out to an unlimited number of people 24 hours per day and 365 days per year
3. You’re providing additional value where your competitors are not
4. You’re building relationships with people you may not have even met yet
5. You’re directing your website visitors to take action on your site

Most importantly, you’re doing all of these things on auto-pilot so you don’t have to spend any of your valuable time with unqualified sales prospects.

What These Videos Will Do for Your Business

The end result is that people see that you have the products, services or knowledge to solve their problems. They’ve watched your videos and they feel as though they already know you. Finally, they contact you to discuss doing business together.

Through your videos they already see you as the expert and they have an affinity for doing business with you (if they didn’t, they wouldn’t contact you). You already know the power of being perceived as the expert in your field. Experts don’t have to negotiate on price as much nor do they have to chase sales prospects for business.

This solution is only available to clients in the Vancouver, B.C. area. For pricing and or to book your time in our studio, contact us now. Thanks.

Generating More Revenue from Your Existing Customer Base.

After you’ve set up your sales funnel as we outline in Secrets to Selling Without Stress maximizing Life Time Value becomes infinitely easier.  The reason is because you can proactively reach prospects that have some interest in what you sell rather than having to wait for them to come to you.

Think about the importance of this.  Most businesses are at the mercy of their clients. If you’re not building and maintaining a list of your customers and prospects and you’re not able to reach them when you want, you’re in a bit of a pickle.

But when you are able to reach them when you wish, you have much more control.  Click on the areas we recommend for maximizing the Life Time Value of your customer base.

Know About You and How You Can Help Them.

Everyone Wants More Exposure. These Are My Favourite Ways to Get It.

The fact is that people research all major purchases through two primary sources.  The first is through their network of friends, colleagues and acquaintances.  In the past, the size of your rolodex definitely did determine the size of your client base.  That is why professionals would spend hours and hours networking and schmoozing.  In fact, many still do.

The Internet is the other source that more and more people are turning to for researching your products and services.  It only makes sense.  People can find the information they’re looking for when they have time to give it proper attention. They also know that they will not be pressured to buy anything from a website.

This last point is HUGE. If you’ve been in business for any length of time you know that selling is getting harder and harder.  It is more difficult (sometimes even illegal) to reach people on the phone.  You also know that

By Increasing the Conversion of Your Website You Immediately Improve the ROI of ALL of Your Marketing Efforts.

The conversion portion of the formula is my personal favourite.  The reason is that small improvements in conversion have MASSIVE effects on profitability. What I mean by that is simple.  Chances are that you are spending money to get people to your website.  Each visitor either becomes a sales lead for you or they don’t.  And let’s face it, the vast majority don’t. That’s the nature of marketing. Either way, there is a cost associated with getting each visitor.  If one in 50 vistors to your site become a sales lead your website has a 2% conversion rate.  However, let’s say that you make some changes to your site and suddenly your conversion jumps up to 5%.  Assuming that your costs for getting visitors remains the same the profitability of your site will improve by 250%.

These numbers are just examples but the principle is sound.  Small improvements in the conversion of your website result in leaps in revenue and profitability.

The services related to improving your website conversion are included on your right. Please click through to those that seem the best fit for your business.