Let Us “Uncomplicate” Adwords.

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Google Adwords is complicated… and unless you dedicate a good part of your life learning all the ins and outs of what Google is looking for you will pay too much for every visitor that comes to your site.  The catch is that you have a business to run and you probably can’t afford to invest this time.  Just as likely, you don’t want to.  Nor should you.

With our adwords management services you get the best of all worlds.  We will do an exhaustive keyword analysis and determine which keywords you should be targetting.  We will then set up your campaigns exactly as Google prefers to ensure you get the highest Quality Score (QS) and Click Through Rates (CTR).  This will ensure that your starting cost per click is as low as possible.

Most people believe that Adwords is “set it and forget it” but this isn’t the case.  If you want to continue to drive your click prices down and your traffic up you need to monitor the results of your compaigns.  You do this by running split-testing of all of your ads.  Every adgroup will be tested on a daily basis and when the statistical evidence indicates that one ad is out-performing the other we replace the “loser” with a new ad.

We marketing geeks call this A-B Testing and it is the absolute best way to ensure that your always getting better returns on your advertising budget.  Over time, Google sees that you know what you’re doing.  You QS and CTR will be constantly improving so they will reward you with lower prices AND better ad placements.  This means your ads will cost less but be more prominently placed on the page than those of your competition.

For more tips regarding adwords be sure to download our free Making Google Adwords Profitable booklet or contact us for a free consultation.