The Fastest Path to Greater Profits.
Generating More Revenue from Your Existing Customer Base.
| This is also the most overlooked area of most businesses. Too many of us focus all of our efforts on getting new customers and not enough on maximizing the revenue we’re getting from our current clients.
We’ve all heard that it costs 7 times as much to get a new customer than it does to keep a customer. More importantly, most of the hard work has already been done with our current customers. They already know, like and trust us.
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After you’ve set up your sales funnel as we outline in Secrets to Selling Without Stress maximizing Life Time Value becomes infinitely easier. The reason is because you can proactively reach prospects that have some interest in what you sell rather than having to wait for them to come to you.
Think about the importance of this. Most businesses are at the mercy of their clients. If you’re not building and maintaining a list of your customers and prospects and you’re not able to reach them when you want, you’re in a bit of a pickle.
But when you are able to reach them when you wish, you have much more control. Click on the areas we recommend for maximizing the Life Time Value of your customer base.
The conversion portion of the formula is my personal favourite. The reason is that small improvements in conversion have MASSIVE effects on profitability.
What I mean by that is simple. Chances are that you are spending money to get people to your website. Each visitor either becomes a sales lead for you or they don’t. And let’s face it, the vast majority don’t. That’s the nature of marketing.
Either way, there is a cost associated with getting each visitor. If one in 50 vistors to your site become a sales lead your website has a 2% conversion rate. However, let’s say that you make some changes to your site and suddenly your conversion jumps up to 5%. Assuming that your costs for getting visitors remains the same the profitability of your site will improve by 250%.
These numbers are just examples but the principle is sound. Small improvements in the conversion of your website result in leaps in revenue and profitability.
The services related to improving your website conversion are included on your right. Please click through to those that seem the best fit for your business.
