Increase Your Revenue per Customer by Partnering with Sellers of Complementary Products and Services

If you’ve read Secrets to Selling Without Stress booklet you’ll see that we always recommend that you structure your site to capture sales leads for your business.  More specifically, we suggest that you add those sales leads into an automated system that will follow-up with clients and prospects via email and direct mail on a regular basis.

We recommend you do this because follow-up is 90% of the selling battle.  Very rarely will anyone buy from you on first contact.  That is like getting married on a first date.  Not likely to happen and probably a bad idea if it does.  By using an automated system you can provide prospects with quality information and allow them to gradually become more comfortable with you.  When they’re ready to do business they will contact you.

That is all fine and good but there is another benefit to building a list of prospects for your business.  You can easily partner with other companies that sell complementary products and services that might benefit your customer and prospect base.  Basically, we’re talking about joint venture partnerships here.

It works like this.  Say you are a real estate agent in Vancouver and you have built a list of 5,000 people that are interested in what you’re doing. Not all of those people are going to buy or list a house with you.  However, you can partner with local landscapers, painters, home decorators, plumbers and any other company that is trying to reach your demographic of customers.

They would be happy to pay you to promote their services to your list.

Of course, in order for this to work you must only promote other companies that you trust and you know are reputable.  Also, you can’t only try to sell to your list.  The key is to always provide quality content and information first.  Sprinkle in sales messages where you deem fit.

Above all else, you want to maintain the trust with your list.  Never risk that.